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In the exhibition Man, Machine and Motion (U. Newcastle upon Tyne, Hatton Gal., and London, ICA, 1955), which Hamilton devised, he examined ways in which car design made covert statements about status, power and sexuality. These concerns paralleled the semiological analyses of contemporary writers such as Roland Barthes, Umberto Eco and Jean Baudrillard, in which everyday fashions, lifestyles and commodities came to be read as critiques of consumerism, revealing its ethics, its imagination and the way in which it transformed desires, values and expectations into particular styles.
Source : The MOMA Collection