Icelandic avant-rock band, Sigur Rós created Route One
in 2016. This 24 hour long, TV production was intended to be broadcast live on BBC4 as well as Youtube.com. The band created this television event to accompany the release of their then newly released single, ‘óveður’. In this live-streamed youtube production, the band travels on the longest day of summer in Iceland, traversing Route One, a road spanning around the entirety of Iceland’s 1332km Ring Road.